Steven Cook - Global CMO, Innovation & Biz Dev

Steven is a 25+ year CMO with GM expertise in global strategic brand building in CPG, durables, transformational innovation, biz dev, retail partnerships and digital marketing with P&G, Coca-Cola & Samsung, and Silicon Valley/Silicon Beach/Silicon South tech startup founders, and VCs/PEs in CMO, Biz Dev, Product Innovation & capital raise roles. He has completed Director's College from the National Association of Corporate Directors. He is the Resident Digital CMO & Contributing Editor for CMO.com by Adobe.

He has built & led iconic, image-based CPG & durable brands in the highly competitive Electronics, Tech, Online, Entertainment, Beverage, Cosmetics, Personal Care, Healthcare, & Food categories where building strong emotional connections with consumers is critical to growing brand equity & KPI results.

Steven harnesses deep expertise to build & inspire teams in global matrixed Enterprises to achieve value-add results:

• Classic & digital brand & product management, P&L, strategic planning, integrated communications, digital marketing, consumer insights, experiential marketing, retailer marketing, shopper marketing, PR
• Transformational innovation in product & commercial platforms
• New business development & account management
• Strategic partnerships and consumer-centric programs
• He has collaborated & developed strategic brand programs with the world's leading retailers in Big Box Electronics, Mass Merch., Grocery, Convenience, Drug, Quick Service & Casual Dining channels growing business performance metrics, brand equity & consumer satisfaction.

Steven was Samsung Electronics SVP, Chief Marketing Officer, N. Am., where he led Brand Marketing teams & agencies across the $25 Billion revenue Region. He was part of the Executive team that contributed to Samsung maintaining #1 share in HDTV & achieving #1 share in Mobile Phone in the U.S. for the first time.

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